The erosion of high-end fashion brands by fast fashion copycats (e.g., Zara, H&M) has provoked ongoing controversies and unceasing legal attempts to copyright fashion designs. Despite this tension around the enforcement of copyrights and the purported negative impact of copycats, the effect of...

Accurate forecasting of sales/consumption is particularly important for marketing because this information can be used to adjust marketing budget allocations and overall marketing strategies. Recently, online social platforms have produced an unparalleled amount of data on consumer behavior....

In 2012, consumers paid $32 billion in overdraft fees, representing the single largest source of revenue for banks from demand deposit accounts during this period. Owing to consumer attrition caused by overdraft fees and potential government regulations to reform these fees, financial...

Celebrities have extraordinary abilities to attract and influence others. Predicting celebrity visual potential is important in the domains of business, politics, media, and entertainment. Can we use human faces to predict celebrity visual potential? If so, which facial features have the most...

How consumers use review content in their decision making has remained a black box due to the labor-intensive nature of extracting content from review text and the lack of data on review-reading behavior. In this study, we overcome this challenge by applying deep-learning- based natural language...