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~person:"Srinivasan, Srini S."
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Srinivasan, Srini S.
Kim, Namwoon
65
Srivastava, Rajendra K.
48
Srivastava, Rajendra Krishan
36
Sharma, Piyush
10
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9
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Journal of marketing research : JMR
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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil
;
Srinivasan, Srini S.
;
Srivastava, Rajendra K.
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 517-525
Persistent link: https://www.econbiz.de/10006670177
Saved in:
2
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil
;
Srinivasan, Srini S.
;
Srivastava, Rajendra K.
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 517-525
Persistent link: https://www.econbiz.de/10006672514
Saved in:
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