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How Much Does the Market Value an Improvement in a Product Attribute?
Ofek, Elie; Srinivasan, V. - In: Marketing Science 21 (2002) 4, pp. 398-411
A firm contemplating improvements to its product attributes would be interested in the dollar value the market attaches to any potential product modification. In this paper, we derive a measure of market value such that the comparison of the measure against the incremental unit cost of the...
Persistent link: https://www.econbiz.de/10008787769
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An alternative approach to the predictive validation of conjoint models
Srinivasan, V.; DeMaCarty, Peter - 1998
Persistent link: https://www.econbiz.de/10001599811
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Adaptive self-explication of multiattribute preferences
Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
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Adaptive self-explication of multi-attribute preferences
Netzer, Oded (contributor); Srinivasan, V. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003654840
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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541532
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Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.; Srinivasan, V. - 2007
Persistent link: https://www.econbiz.de/10003541534
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541605
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An approach to improve the predictive power of choice-based conjoint analysis
Voleti, Sudhir; Srinivasan, V.; Ghosh, Pulak - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 325-335
Persistent link: https://www.econbiz.de/10011734857
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Conjoint analysis: the pioneering years
Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017
Persistent link: https://www.econbiz.de/10011634269