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Empirical investigation of channel reactions to brand introductions
Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345-355
Persistent link: https://www.econbiz.de/10003906428
Cover Image
Empirical investigation of channel reactions to brand introductions
Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345
Persistent link: https://www.econbiz.de/10008324622
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Channel Responses to Brand Introductions : An Empirical Investigation
Sriram, S. - 2007
Persistent link: https://www.econbiz.de/10012728934
Cover Image
Empirical investigation of channel reactions to brand introductions
Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10008882309