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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Empirical investigation of channel reactions to brand introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003906428
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2
Channel Responses to Brand Introductions : An Empirical Investigation
Sriram, S.
-
2007
Persistent link: https://www.econbiz.de/10012728934
Saved in:
3
Empirical investigation of channel reactions to brand introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345
Persistent link: https://www.econbiz.de/10008324622
Saved in:
4
Empirical investigation of channel reactions to brand introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10008882309
Saved in:
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