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Srivastava, Rajendra K.
Carpenter, Gregory S.
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Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T.
;
Ambler, Tim
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10005925204
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