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Srivastava, Rajendra K.
Challagalla, Goutam
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Journal of marketing
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Market-based assets and shareholder value: a framework for analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
A reader in marketing communications
,
(pp. 239-269)
.
2005
Persistent link: https://www.econbiz.de/10003292736
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2
Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
63
(
1999
),
pp. 168-179
Persistent link: https://www.econbiz.de/10005964034
Saved in:
3
Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10005979235
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