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Editorial-Marketing Science: A Strategic Review

Chintagunta, Pradeep; Hanssens, Dominique; Hauser, John R. - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 4-7

Persistent link: https://www.econbiz.de/10010071029

Marketing Science#8212Growth and Evolution

Hauser, John R.; Allenby, Greg; Murphy, Frederic H.; … - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10006878240

Marketing modeling reality and the realities of marketing modeling

Coughlan, Anne; Choi, S.; Chu, Wujin; Ingene, Charles; … - In: Marketing Letters 21 (2010) 3, pp. 317-333

Persistent link: https://www.econbiz.de/10008526555

—Growth and Evolution

Hauser, John R.; Allenby, Greg; Murphy, Frederic H.; … - In: Marketing Science 24 (2005) 1, pp. 1-2

No abstract available

Persistent link: https://www.econbiz.de/10008788303

Editorial — Marketing Science : A Strategic Review

Chintagunta, Pradeep K. - 2013

Marketing Science is in a great competitive position with a strong editorial board and infrastructure support. This editorial summarizes the state of the journal as perceived by its stakeholders. They believe that the journal should strive to remain a premier international journal and embrace...

Persistent link: https://www.econbiz.de/10013075896