A price discrimination model of trade promotions
Year of publication: |
2008
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Authors: | Cui, Tony Haitao ; Raju, Jagmohan Singh ; Zhang, Z. John |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 5, p. 779-795
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Subject: | Preisdifferenzierung | Price discrimination | Außenwirtschaftsförderung | Trade promotion | Theorie | Theory |
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