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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.; Heerde, Harald J. van; … - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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Transaction cost economics and the roles of national culture : a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 252-270
Persistent link: https://www.econbiz.de/10009524893
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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A review and evaluation of meta-analysis practices in management research
Geyskens, Inge; Krishnan, Rekha; Steenkamp, … - In: Journal of management : JOM 35 (2009) 2, pp. 393-419
Persistent link: https://www.econbiz.de/10003829969
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The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha; Geyskens, Inge; Steenkamp, … - In: Strategic management journal 37 (2016) 12, pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
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Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 252-271
Persistent link: https://www.econbiz.de/10009831223
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the stock prices of European retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: MSI reports : working paper series (2007) 2, pp. 3-23
Persistent link: https://www.econbiz.de/10003605638
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What drives new product success? : An investigation across product and countries ; Report No. 04-108
Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - In: MSI reports : working paper series (2004) 2, pp. 25-49
Persistent link: https://www.econbiz.de/10002521422
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Branding in the era of digital (dis)intermediation
Gielens, Katrijn; Steenkamp, Jan-Benedict E. M. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 367-384
Persistent link: https://www.econbiz.de/10012134258