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~person:"Steenkamp, Jan-Benedict E. M."
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Steenkamp, Jan-Benedict E. M.
Gielens, Katrijn
59
Wuyts, Stefan
51
Dekimpe, Marnik G.
37
Geyskens, Inge
35
Dutta, Shantanu
14
Steenkamp, Jan-Benedict E.M.
8
Stremersch, Stefan
7
Colombo, Massimo G.
6
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6
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6
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4
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2
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Steenkamp, Jan‐Benedict EM
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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
2
Transaction cost economics and the roles of national culture : a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 252-270
Persistent link: https://www.econbiz.de/10009524893
Saved in:
3
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
4
A review and evaluation of meta-analysis practices in management research
Geyskens, Inge
;
Krishnan, Rekha
;
Steenkamp, …
- In:
Journal of management : JOM
35
(
2009
)
2
,
pp. 393-419
Persistent link: https://www.econbiz.de/10003829969
Saved in:
5
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha
;
Geyskens, Inge
;
Steenkamp, …
- In:
Strategic management journal
37
(
2016
)
12
,
pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
Saved in:
6
Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009831223
Saved in:
7
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
Saved in:
8
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the stock prices of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003605638
Saved in:
9
What drives new product success? : An investigation across product and countries ; Report No. 04-108
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 25-49
Persistent link: https://www.econbiz.de/10002521422
Saved in:
10
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
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