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Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine; Eisend, Martin; Knoll, Silke - In: Cutting edge international research, (pp. 285-295). 2010
Persistent link: https://www.econbiz.de/10003985199
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Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Cover Image
Gender roles in advertising: Measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-889
Persistent link: https://www.econbiz.de/10009806779