Gender roles in advertising: Measuring and comparing gender stereotyping on public and private TV channels in Germany
Year of publication: |
2011
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Authors: | Knoll, Silke ; Eisend, Martin ; Steinhagen, Josefine |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 5, p. 867-889
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