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The development of relationships and networks for successful radical innovation

Story, Vicky; O'Malley, Lisa; Hart, Susan; Saker, Jim - In: Journal of customer behaviour 7 (2008) 3, pp. 187-200

Persistent link: https://www.econbiz.de/10003774602

Relational resources and competences for radical product innovation

Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 461-481

Persistent link: https://www.econbiz.de/10003874142

Roles, role performance and radical innovation competences

Story, Vicky; O'Malley, Lisa; Hart, Susan - 2011

Despite the importance of radical innovations (RI), few firms have the capability to develop such innovations internally; success is increasingly linked with relationships and networks. However, the way(s) in which relationships and networks support RI is less clear. Successfully launching RIs...

Persistent link: https://www.econbiz.de/10009459660

Relational resources and competences for radical product innovation

Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5, pp. 461-482

Persistent link: https://www.econbiz.de/10008416579

Roles, role performance, and radical innovation competences

Story, Vicky; O'Malley, Lisa; Hart, Susan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 952-967

Persistent link: https://www.econbiz.de/10009328642

Relational resources and competences for radical product innovation

Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5-6, pp. 461-482

Persistent link: https://www.econbiz.de/10008310595

Marketing in a recession : retrench or invest?

O'Malley, Lisa; Story, Vicky; O'Sullivan, Vicky - In: Journal of strategic marketing 19 (2011) 3, pp. 285-310

Persistent link: https://www.econbiz.de/10009236492

Marketing in a recession: retrench or invest?

O'Malley, Lisa; Story, Vicky; O'Sullivan, Vicky - In: Journal of strategic marketing 19 (2011) 3, pp. 285-311

Persistent link: https://www.econbiz.de/10009165435

Information technology: changing the face of automotive retailing?

Reed, Gary; Story, Vicky; Saker, Jim - In: International journal of retail & distribution management 32 (2004) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10006431002

Business-to-business marketing: What is important to the practitioner?

Reed, Gary; Story, Vicky; Saker, Jim - In: Marketing intelligence & planning 22 (2004) 5, pp. 501-510

Persistent link: https://www.econbiz.de/10006962434