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~person:"Strebinger, Andreas"
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Brand management
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Strebinger, Andreas
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
91
Melewar, T. C.
73
Meffert, Heribert
62
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
55
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Schmidt, Holger J.
37
Bauer, Hans H.
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Christodoulides, George
31
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Gupta, Suraksha
28
Guzman, Francisco
28
Ko, Eunju
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Langner, Tobias
27
MacInnis, Deborah J.
27
Schroeder, Jonathan E.
26
Straume, Odd Rune
26
Swoboda, Bernhard
26
Aaker, David A.
25
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
SpringerLink / Bücher
3
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
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2
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1
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1
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1
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1
Journal of global marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Schmalenbach business review : sbr
1
The journal of brand management : an international journal
1
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1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
5
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1
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
2
Revolutionäre Neuprodukte : kalte Füße überall
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
4
,
pp. 58-60
Persistent link: https://www.econbiz.de/10003791675
Saved in:
3
Sind zwei Marken zwei Firmen? : Gedanken anhand der Krise der US-Automarken
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 58-61
Persistent link: https://www.econbiz.de/10003819804
Saved in:
4
Mehr Marken
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003854863
Saved in:
5
Brand management models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switz...
Zednik, Anita
;
Strebinger, Andreas
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 301-311
Persistent link: https://www.econbiz.de/10003699471
Saved in:
6
Sechs Vorurteile im Management von Markenarchitekturen
Strebinger, Andreas
;
Schweiger, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 242-264
Persistent link: https://www.econbiz.de/10003392268
Saved in:
7
Markenarchitekturstrategie im B2B-Bereich am Beispiel Magna International
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 34-42
Persistent link: https://www.econbiz.de/10008658467
Saved in:
8
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
9
Six myths about managing brand architectures
Strebinger, Andreas
;
Schweiger, Günter
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 40-63
Persistent link: https://www.econbiz.de/10003747240
Saved in:
10
The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations
Strebinger, Andreas
;
Treiblmaier, Horst
- In:
Schmalenbach business review : sbr
58
(
2006
)
1
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003246611
Saved in:
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