Seetharaman, P.; Chib, Siddhartha; Ainslie, Andrew; … - In: Marketing Letters 16 (2005) 3, pp. 239-254
Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling...
