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Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
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Measuring marketing-mix effects in the 32-64 bit video-game console market
Chintagunta, Pradeep K.; Nair, Harikesh S.; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10008225604
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Measuring marketing‐mix effects in the 32/64 bit video‐game console market
Chintagunta, Pradeep K.; Nair, Harikesh S.; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10008847128
Cover Image
Measuring marketing‐mix effects in the 32/64 bit video‐game console market
Chintagunta, Pradeep K.; Nair, Harikesh S.; Sukumar, R. - In: Journal of Applied Econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10010962233