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Elucidating the role of consumer decision making style on consumers' purchase intention : the mediating role of emotional advertising using PLS-SEM

Garg, Priyanka; Raj, Rohit; Kumar, Vimal; Sumanjeet Singh; … - In: Journal of economy and technology 1 (2023), pp. 108-118

The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with...

Persistent link: https://www.econbiz.de/10014555506

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Sumanjeet Singh; Chamola, Pankaj; Kumar, Vimal; Verma, … - In: Benchmarking : an international journal 30 (2023) 1, pp. 121-148

Persistent link: https://www.econbiz.de/10014231835

Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis : evidence from Indian MSMEs

Kumar, Vimal; Verma, Pratima; Mittal, Ankesh; Tuesta … - In: Benchmarking : an international journal 30 (2023) 6, pp. 1850-1883

Persistent link: https://www.econbiz.de/10014321910

Informal workers in India as an economic shock absorber in the era of COVID-19 : a study on policies and practices

Paliwal, Minakshi; Raj, Rohit; Kumar, Vimal; Sumanjeet Singh - In: Human systems management : HSM 43 (2024) 1, pp. 17-36

Persistent link: https://www.econbiz.de/10014495799

The prevalence of stress and anxiety level among working employees in different service sectors during pandemic

Verma, Pratima; Kumar, Vimal; Sumanjeet Singh; Mittal, … - In: International journal of procurement management 19 (2024) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10015064819