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~person:"Sundermann, Larissa M."
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Sundermann, Larissa M.
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International review on public and non-profit marketing
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Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
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2
Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations
Sundermann, Larissa M.
;
Boenigk, Silke
;
Willems, Jurgen
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 321-340
Persistent link: https://www.econbiz.de/10011916456
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