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Towards a conceptual foundation of "conscientious corporate brands"
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 709-719
Persistent link: https://www.econbiz.de/10009260968
Cover Image
Towards a conceptual foundation of ‘Conscientious Corporate Brands’
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: The journal of brand management : an international journal 18 (2011) 9, pp. 709-720
Persistent link: https://www.econbiz.de/10009180082