//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swoboda, Bernhard"
~type_genre:"Hochschulschrift"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fußballstudie 2014 - Die Marke...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
4
Markenführung
4
Multinationales Unternehmen
3
Corporate reputation
2
Deutschland
2
Firmenimage
2
Germany
2
Internationales Marketing
2
Markenpolitik
2
Transnational corporation
2
Behavioral economics
1
Brand architecture
1
Corporate Identity
1
Cross-cultural management
1
Einzelhandel
1
Estimation
1
France
1
Frankreich
1
Globalisierung
1
Globalization
1
Interkulturelles Management
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationaler Vergleich
1
Markenarchitektur
1
Markenwert
1
Monte Carlo simulation
1
Monte-Carlo-Simulation
1
Multichannel strategy
1
Multikanalvertrieb
1
National culture
1
Nationalkultur
1
Produktimage
1
Retail trade
1
Romania
1
Rumänien
1
Russia
1
Russland
1
Schätzung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Hochschulschrift
Mehrbändiges Werk
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
3
Book section
3
Thesis
3
Language
All
English
3
German
1
Author
All
Swoboda, Bernhard
Burmann, Christoph
18
Steiner, Paul
5
Tomczak, Torsten
4
Fantapié Altobelli, Claudia
3
Herrmann, Andreas
3
Kirchgeorg, Manfred
3
Petty, Ross D.
3
Roßmann, Patrick
3
Abraham, Eike Jonas
2
Adomeit, Malte
2
Algesheimer, René
2
Arnold, Brit
2
Bakker, Diederich
2
Bausback, Nadine
2
Bell, Sandra
2
Bierwirth, Andreas
2
Blinda, Lars
2
Bode, Philipp
2
Bohmann, Tim
2
Bornemann, Torsten
2
Braitmayer, Oliver
2
Breusch, Alexander
2
Brunner, Christian Boris
2
Buil, Isabel
2
Bukhari, Imaan
2
Böttger, Eva
2
Büttner, Miriam
2
Caspar, Mirko
2
De Chernatony, Leslie
2
Deitmar, Hanna Lena
2
Diehl, Saskia
2
Donnevert, Tobias
2
Douven, Salima S.
2
Düerkop, Henrike
2
Engh, Marcel
2
Erhardt, Dominik
2
Esch, Franz-Rudolf
2
Fink, Tanja
2
Fleischmann, Sophie
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Universität Trier
1
Published in...
All
Handel und Internationales Marketing / Retailing and International Marketing
2
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
2
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
3
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
4
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->