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Vertical Alliances between Retail and Manufacturer

Swoboda, Bernhard - 2013

While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...

Persistent link: https://www.econbiz.de/10013078247

Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry

Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian - In: Amfiteatru Economic Journal 12 (2010) 28, pp. 634-649

While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...

Persistent link: https://www.econbiz.de/10011724727

Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry

Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian - In: The AMFITEATRU ECONOMIC journal 12 (2010) 28, pp. 634-649

While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...

Persistent link: https://www.econbiz.de/10008542792

Vertical alliances between retail and manufacturer companies in the fashion industry

Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 634-649

Persistent link: https://www.econbiz.de/10008688664

Sortimentsmanagement in der Fashion-Branche : was in zweistufigen Systemen von vertikal integrierten Unternehmen zu lernen ist

Swoboda, Bernhard; Harnack, Klaus; Janz, Markus; … - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 2, pp. 38-46

Persistent link: https://www.econbiz.de/10003366978

Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse

Swoboda, Bernhard - In: Handelsforschung 12 (1997), pp. 315-339

Persistent link: https://www.econbiz.de/10001229916

Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme

Swoboda, Bernhard - 1996

Persistent link: https://www.econbiz.de/10000926031

Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Weindel, Julia Katharina - 2016

Persistent link: https://www.econbiz.de/10011505956

Retailer corporate social responsibility is relevant to consumer behavior

Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; … - In: Business & society 55 (2016) 4, pp. 550-575

Persistent link: https://www.econbiz.de/10011458654

A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity

Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104

Persistent link: https://www.econbiz.de/10011566850

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