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~person:"Swoboda, Bernhard"
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Der Einzelhandel und die für i...
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Einzelhandel
52
Retail trade
50
Consumer behaviour
17
Konsumentenverhalten
17
Deutschland
12
Germany
12
Brand management
11
Markenführung
11
Globalisierung
8
Globalization
8
Handelsforschung
8
Retail research
8
Brand image
7
Markenimage
7
EU countries
6
EU-Staaten
6
International market entry
6
International marketing
6
Internationaler Markteintritt
6
Internationales Marketing
6
Multinationales Unternehmen
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Theorie
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Theory
6
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6
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5
Lieferantenmanagement
5
Supplier relationship management
5
Vertriebsweg
5
Betriebsform
4
Beziehungsmarketing
4
Relationship marketing
4
Retail format
4
Betriebliche Wertschöpfung
3
Corporate reputation
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Firm performance
3
Firmenimage
3
Handelsmarketing
3
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16
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1
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Article
38
Book / Working Paper
14
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Hochschulschrift
3
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
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Language
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English
39
German
13
Author
All
Swoboda, Bernhard
Grewal, Dhruv
48
Städtler, Arno
46
Schramm-Klein, Hanna
45
Pantano, Eleonora
41
Rudolph, Thomas
39
Zentes, Joachim
38
Morschett, Dirk
35
Thurik, Adriaan R.
34
Tietz, Bruno
33
Lachner, Josef
32
Richards, Timothy J.
32
Täger, Uwe Christian
30
Leung, Charles Ka Yui
29
Alexander, Nicholas
27
Dawson, John A.
26
Fernie, John
26
Raff, Horst
26
Zielke, Stephan
26
Fritsch, Michael
25
Hübner, Alexander
25
Teller, Christoph
25
Gil Saura, Irene
24
Gázquez-Abad, Juan Carlos
24
Schmitt, Nicolas
23
Schröder, Hendrik
22
Wey, Christian
22
Ahlert, Dieter
21
Möhlenbruch, Dirk
21
Neumark, David
21
Rabinovich, Elliot
21
Roggeveen, Anne L.
21
Aithal, P. S.
20
Carree, Martin Anthony
20
Fisher, Marshall L.
20
H. R., Ganesha
20
Kesavan, Saravanan
20
Levy, Michael
20
Martínez-López, Francisco J.
20
Stroebel, Johannes
20
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Springer Fachmedien Wiesbaden
2
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SpringerLink / Bücher
6
European retail research
5
Marketing : ZFP ; journal of research and management
4
HandelsMonitor
3
International journal of retail & distribution management
3
Journal of retailing and consumer services
3
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
International business review : the official journal of the European International Business Academy
2
Journal of international marketing
2
Research
2
The international review of retail, distribution and consumer research
2
Business & society
1
European Retail Research
1
Gabler Edition Wissenschaft
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und internationales Marketing / Retailing and international marketing
1
HandelsMonitor ...
1
Handelsforschung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International marketing review
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of retailing
1
Management international review : mir ; journal of international business
1
Marketing : journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing und Innovation in disruptiven Zeiten
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Springer eBook Collection / Business and Economics
1
Strategic management : new rules for Old Europe
1
Technology in society : an international journal
1
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ECONIS (ZBW)
52
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1
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52
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1
Exploring the impact of customer satisfaction on food retailers' evolution : managerial lessons from Austria
Foscht, Thomas
;
Maloles, Cesar
;
Schloffer, Judith
; …
- In:
Journal of international food & agribusiness marketing …
21
(
2009
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003887213
Saved in:
2
Internationalisation of retail firms : state of the art after 20 years of research
Swoboda, Bernhard
;
Zentes, Joachim
;
Elsner, Stefan
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 105-126
Persistent link: https://www.econbiz.de/10003908020
Saved in:
3
International value chain processes by retailers and wholesalers : a general approach
Swoboda, Bernhard
;
Foscht, Thomas
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003699313
Saved in:
4
Coordinating the international retailing firm: exploratory models and evaluations of structural, systemic, and cultural options
Swoboda, Bernhard
;
Anderer, Michael
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10003699334
Saved in:
5
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
Saved in:
6
Erfolg und Produktivität unterschiedlicher Internationalisierungsstrategien von Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
-
2011
Persistent link: https://www.econbiz.de/10009230441
Saved in:
7
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
8
Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 95-121)
.
2012
Persistent link: https://www.econbiz.de/10009529020
Saved in:
9
Herausforderung Soziodemografie 2030plus : muss der Handel handeln?
Foscht, Thomas
;
Swoboda, Bernhard
;
Schloffer, Judith
-
2011
Persistent link: https://www.econbiz.de/10009301822
Saved in:
10
International market selection in retailing : Metro Cash & Carry
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 329-340)
.
2011
Persistent link: https://www.econbiz.de/10009304628
Saved in:
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