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~person:"Swoboda, Bernhard"
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Swoboda, Bernhard
Kotler, Philip
224
Meffert, Heribert
216
Bruhn, Manfred
176
Pepels, Werner
120
Irwin, Scott H.
94
Fritz, Wolfgang
75
Grewal, Dhruv
68
Kaiser, Harry M.
68
Belz, Christian
66
Wiedmann, Klaus-Peter
64
Wilson, William W.
62
Good, Darrel L.
61
Richards, Timothy J.
60
Zentes, Joachim
60
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57
Homburg, Christian
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Dichtl, Erwin
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Sheth, Jagdish N.
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Jayne, Thomas S.
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Schramm-Klein, Hanna
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Zerres, Michael P.
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Huber, Frank
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Städtler, Arno
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Becchetti, Leonardo
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Kreutzer, Ralf T.
45
Tietz, Bruno
45
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44
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43
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing und Innovation in disruptiven Zeiten
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Markteintrittsstrategien : Dynamik und Komplexität
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ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
3
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Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
-
1996
Persistent link: https://www.econbiz.de/10000926031
Saved in:
2
Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse
Swoboda, Bernhard
- In:
Handelsforschung
12
(
1997
),
pp. 315-339
Persistent link: https://www.econbiz.de/10001229916
Saved in:
3
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
4
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
5
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
6
Internationalization speed of online retailers : a resource-based perspective on the influence factors
Schu, Matthias
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Management international review : mir ; journal of …
56
(
2016
)
5
,
pp. 733-757
Persistent link: https://www.econbiz.de/10011666195
Saved in:
7
Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan
;
Sirgy, M. Joseph
;
Foscht, Thomas
; …
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
Saved in:
8
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte
Swoboda, Bernhard
;
Schramm-Klein, Hanna
;
Weindel, Julia
-
2016
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011552699
Saved in:
9
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in
marketing
channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
10
How do past mode choices influence subsequent entry? : a study on the boundary conditions of preferred entry modes of retail firms
Swoboda, Bernhard
;
Elsner, Stefan
;
Olejnik, Edith
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011279681
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