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~person:"Swoboda, Bernhard"
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Einzelhandel
52
Retail trade
50
Multinationales Unternehmen
26
Transnational corporation
25
Deutschland
20
Germany
20
Consumer behaviour
18
Globalisierung
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EU-Staaten
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Swoboda, Bernhard
Buckley, Peter J.
310
Görg, Holger
295
Rugman, Alan M.
229
Dunning, John H.
228
Verbeke, Alain
167
Cantwell, John
151
Knieps, Günter
140
Narula, Rajneesh
139
Lipsey, Robert E.
137
Schjelderup, Guttorm
129
Markusen, James R.
127
Strobl, Eric
127
Casson, Mark
111
Estache, Antonio
111
Egger, Peter
110
Nicoletti, Giuseppe
107
Pearce, Robert
104
Schmid, Stefan
102
Mudambi, Ram
95
Beamish, Paul W.
93
Broll, Udo
93
Kolk, Ans
91
Ghauri, Pervez N.
90
Foley, C. Fritz
89
Kleinert, Jörn
87
Crew, Michael A.
86
Pedersen, Torben
86
Toubal, Farid
85
Haufler, Andreas
82
Sjöholm, Fredrik
82
Blomström, Magnus
81
Davies, Ronald B.
81
Cuervo-Cazurra, Alvaro
80
Raff, Horst
80
Schneider, Friedrich
80
Pollitt, Michael G.
79
Wagner, Joachim
79
Wamser, Georg
79
Ramstetter, Eric D.
77
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Springer Fachmedien Wiesbaden
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SpringerLink / Bücher
6
European retail research
5
Marketing : ZFP ; journal of research and management
5
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
4
HandelsMonitor
3
International journal of retail & distribution management
3
Journal of international marketing
3
Journal of retailing and consumer services
3
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und internationales Marketing / Retailing and international marketing
2
International business review : the official journal of the European International Business Academy
2
Management international review : MIR ; journal of international business
2
Research
2
The international review of retail, distribution and consumer research
2
Zukunft im Handel : Studien für die Praxis
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B2B-Handel : Perspektiven des Groß- und Außenhandels
1
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European Retail Research
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
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Gabler research
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HandelsMonitor ...
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Handelsforschung
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International marketing review
1
Internationale Unternehmungen und das Management ausländischer Tochtergesellschaften
1
Internationales Management : Forschung, Lehre, Praxis
1
Journal of International Entrepreneurship
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of retailing
1
Management international review : mir ; journal of international business
1
Marketing : journal of research and management
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing und Innovation in disruptiven Zeiten
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
75
RePEc
1
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1
Successful GAM organization for companies that supply international retailers and the role of international marketing
strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
2
International
strategy
's effects on retailers' local implementation and performance
Swoboda, Bernhard
;
Morbe, Lukas
;
Hirschmann, Johannes
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 642-653
Persistent link: https://www.econbiz.de/10011856709
Saved in:
3
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
-
2018
Persistent link: https://www.econbiz.de/10011843674
Saved in:
4
Bedeutung institutionalisierter Markteintrittsstrategien bei internationalen Handelsunternehmen
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 95-121)
.
2012
Persistent link: https://www.econbiz.de/10009529020
Saved in:
5
Coordinating the international retailing firm: exploratory models and evaluations of structural, systemic, and cultural options
Swoboda, Bernhard
;
Anderer, Michael
- In:
Journal of retailing and consumer services
15
(
2008
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10003699334
Saved in:
6
Dynamics of the internationalisation of European retailing : from a national to a European perspective
Swoboda, Bernhard
;
Schwarz, Sandra
- In:
Strategic management : new rules for Old Europe
,
(pp. 159 - 200)
.
2006
Persistent link: https://www.econbiz.de/10014556242
Saved in:
7
Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
2
,
pp. 95-104
Persistent link: https://www.econbiz.de/10001457813
Saved in:
8
Grundbegriffe des internationalen Managements
Zentes, Joachim
;
Swoboda, Bernhard
-
1997
Persistent link: https://www.econbiz.de/10000963273
Saved in:
9
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
Zentes, Joachim
(
ed.
);
Swoboda, Bernhard
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000659604
Saved in:
10
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
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