Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Bernhard Swoboda, Christoph Seibel and Andrea Schlüter
| Year of publication: |
2014
|
|---|---|
| Authors: | Swoboda, Bernhard ; Seibel, Christoph ; Schlüter, Andrea |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 28.2014, 1, p. 27-47
|
| Subject: | marketing strategy | global account management | structural equation modelling (SEM) | Internationales Marketing | International marketing | Strukturgleichungsmodell | Structural equation model | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284991