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Could Placing ADS Wrong be Rig...
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Törn, Fredrik
Rosengren, Sara
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
2
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008108971
Saved in:
3
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
4
Advertising Creativity Matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10008107591
Saved in:
5
Effects of Ad-Brand Incongruency
Dahlén, Micael
;
Lange, Fredrik
;
Sjödin, Henrik
; …
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008116031
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6
Private sector data for understanding public behaviors in crisis : the case of COVID-19 in Sweden
Wetter, Erik
;
Rosengren, Sara
;
Törn, Fredrik
-
2020
-
Version 1.1
Persistent link: https://www.econbiz.de/10012200929
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7
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
-
2009
Persistent link: https://www.econbiz.de/10003847084
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8
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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9
Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2011
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10010033581
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