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Aligning the Mindset and Capabilities within a Business Network for Successful Adoption of Smart Services
Töytäri, Pekka; Turunen, Taija; Klein, Maximilian; … - In: Journal of Product Innovation Management 35 (2018) 5, pp. 763-779
Persistent link: https://www.econbiz.de/10012094787
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Reinforcing the capability perspective of value-based selling a response to the commentary by Jaakkola, Frösén and Tikkanen on the paper "value-based selling: an organizational cap...
Rajala, Risto; Töytäri, Pekka - In: Industrial marketing management : the international … 45 (2015), pp. 115-116
Persistent link: https://www.econbiz.de/10010530567
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Various forms of value-based selling capability : commentary on "value-based selling : an organizational capability perspective"
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki - In: Industrial marketing management : the international … 45 (2015), pp. 113-114
Persistent link: https://www.econbiz.de/10010530569
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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Barriers to implementing value-based pricing in industrial markets : a micro-foundations perspective
Töytäri, Pekka; Keränen, Joona; Rajala, Risto - In: Journal of business research : JBR 76 (2017), pp. 237-246
Persistent link: https://www.econbiz.de/10011713637
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka; Rajala, Risto; Alejandro, Thomas Brashear - In: Industrial marketing management : the international … 47 (2015), pp. 53-64
Persistent link: https://www.econbiz.de/10011313575