Showing 1 - 10 of 24
Persistent link: https://www.econbiz.de/10013362615
Persistent link: https://www.econbiz.de/10011344718
Persistent link: https://www.econbiz.de/10011549201
Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon...
Persistent link: https://www.econbiz.de/10011557120
In this research, the optimal pricing decisions for two complementary products in a two-echelon supply chain under two …
Persistent link: https://www.econbiz.de/10011562787
Persistent link: https://www.econbiz.de/10010479230
Persistent link: https://www.econbiz.de/10010409844
Persistent link: https://www.econbiz.de/10011496742
Persistent link: https://www.econbiz.de/10013173368
Persistent link: https://www.econbiz.de/10012226376