Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Year of publication: |
2022
|
---|---|
Authors: | Ghobadi, Somayeh Najafi ; Bagherinejad, Jafar ; Taleizadeh, Ata Allah |
Published in: |
Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 17.2022, 2, p. 633-654
|
Subject: | Diffusion models | Homogeneous forward-looking behavior | Innovation | Management | Marketing | Marketing policies | Mathematical programming | New generation product | Nonlinear programming | Optimization | Pontryagin’s maximum principle | Mathematische Optimierung | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour |
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