Most digital content distributed in information-goods platforms encounter the threat of online piracy. Strategic pricing, technology-based platform protection, and deterrent enforcement such as legal and moral measures are viewed as antidotes to piracy. We examine the effects of deterrent...

We examine the impact of firm social media engagement on sales performance and answer the “whether,” “what,” and “how” questions. The study used a quasi-experimental design in a social e-commerce setting, for which propensity score matching and difference-in-differences methods...