Turner, Martha R.; Tang, Thomas Li-Ping; Moser, H. Ronald - In: Journal of Marketing for Higher Education 7 (1997) 4, pp. 35-48
<title>ABSTRACT</title> This article reviews findings from a survey of 111 campus recruiters concerning their perceptions and practices of campus recruiting activities. The results show that campus recruiters seem to agree that the interview is the most important method for their selection practices; verbal...
