Lonial, Subhash C.; Tarim, Mehves; Tatoglu, Ekrem; … - In: Industrial Management & Data Systems 108 (2008) 6, pp. 794-811
Purpose – The principal aim of this study is to determine the critical factors of market orientation (MO) and to measure its effect on new service development (NSD) and financial performance of hospital industry in Turkey. Design/methodology/approach – Drawing on a self‐administered...