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A call for more research on "green" or environmental advertising : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575

Persistent link: https://www.econbiz.de/10011547644

Taylor, Charles Raymond (contributor); … - 2007

advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L …. Capella, John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller … and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim …

Persistent link: https://www.econbiz.de/10012049775

Public perceptions of billboards : a meta-analysis

Franke, George R.; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 395-410

Persistent link: https://www.econbiz.de/10011744307

Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions

Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175

Persistent link: https://www.econbiz.de/10011627993

Some interesting findings about Super Bowl advertising

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 167-170

Persistent link: https://www.econbiz.de/10011581081

Advertising for luxury and fashion goods : an emerging area

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 389-390

Persistent link: https://www.econbiz.de/10011567051

Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012200187

Current research on gender issues in advertising

Zotos, Yorgos C. (ed.); Grau, Stacy Landreth (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011780067

Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects

Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794

Persistent link: https://www.econbiz.de/10011515263

Global consumer culture and advertising research : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507

Persistent link: https://www.econbiz.de/10011882025