Some interesting findings about Super Bowl advertising
Charles R. Taylor
| Year of publication: |
2016
|
|---|---|
| Authors: | Taylor, Charles Raymond |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 2, p. 167-170
|
| Subject: | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects | Werbung | Advertising | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1156294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581081