Taylor, Charles Raymond (contributor); … - 2007
advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L …. Capella, John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller … and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim …