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~person:"Teng, Lefa"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Consumer behaviour
5
Cultural identity
5
Kulturelle Identität
5
International marketing
4
Internationales Marketing
4
Advertising
2
Brand management
2
Culture
2
Globalisierung
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Globalization
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Migranten
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Werbung
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Advertising effects
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1
China
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Chinese (People)
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Chinese cultural values
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Chinese immigrants
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Chinesen
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Competitive advertising context
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Concept of the gift-giving process
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Culturally verbal congruency
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Culturally visual congruency
1
Ethnic marketing
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Global branding
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Global entrepreneurship and innovation
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Global identity
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Global marketing communications
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In-depth interviews
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Aufsatz in Zeitschrift
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Teng, Lefa
Cleveland, Mark
17
Laroche, Michel
13
Demangeot, Catherine
7
Seo, Yuri
7
Fam, Kim Shyan
6
Belk, Russell W.
5
Kipnis, Eva
5
Mooij, Marieke K. de
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Papadopoulos, Nicolas G.
5
Sharma, Piyush
5
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Broeder, Peter
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Cui, Charles Chi
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3
Eisend, Martin
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Guo, Xiaoling
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Jafari, Aliakbar
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Jamal, Ahmad
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Keh, Hean Tat
3
Khare, Arpita
3
Kvasova, Olga
3
Leonidou, Leonidas C.
3
Manrai, Ajay K.
3
Marshall, Roger
3
Pullig, Chris
3
Segev, Sigal
3
Shoham, Aviv
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Sobh, Rana
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Voyer, Benjamin G.
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Walsh, Gianfranco
3
Wang, Yong Jian
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Yoo, Boonghee
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Adams, Russell
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Al-Issa, Nermain
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Alcántara-Pilar, Juan Miguel
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Askegaard, Søren
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Journal of business research : JBR
2
Journal of advertising research
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
5
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1
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
2
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
3
The evolving gift-giving practices of bicultural consumers
Aung, May
;
Zhang, Xiying
;
Teng, Lefa
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
Saved in:
4
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
5
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
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