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~person:"Terlutter, Ralf"
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Advertising effects
23
Werbewirkung
23
Advertising
11
Werbung
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Deutschland
10
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10
Consumer behaviour
8
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English
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Terlutter, Ralf
Chaloupka, Frank J.
87
Pelsmacker, Patrick de
61
Grossman, Michael
57
Gierl, Heribert
56
Tauras, John A.
52
Goel, Rajeev K.
48
Frey, Bruno S.
45
Dave, Dhaval
44
Esch, Franz-Rudolf
44
Viscusi, W. Kip
44
Kvasnicka, Michael
39
Siedler, Thomas
37
Kenkel, Donald Scott
36
Gruber, Jonathan
35
Saffer, Henry
35
Bauer, Hans H.
34
Göhlmann, Silja
34
Dens, Nathalie
33
Eisend, Martin
32
Mathios, Alan D.
32
Adda, Jérôme
31
Diehl, Sandra
31
Lillard, Dean R.
31
Anger, Silke
28
Pesko, Michael F.
28
DeCicca, Philip
26
Markowitz, Sara
26
Rees, Daniel I.
26
Sabia, Joseph J.
26
Septianto, Felix
26
Sloan, Frank A.
25
Stutzer, Alois
25
Taylor, Charles Raymond
25
Zinman, Jonathan
25
Wilbur, Kenneth C.
24
Cornaglia, Francesca
23
Kaiser, Harry M.
23
Kirchler, Erich
23
Vuri, Daniela
23
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Der Markt : international journal of marketing
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
25
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1
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1
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
2
Leistungsorientierung in internationalen Werbebotschaften : Ergebnisse einer Studie in Deutschland, Frankreich, Spanien, Thailand und den USA zur Wahrnehmung und Wirksamkeit von le...
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Erfolgsstrategien mittelständischer Unternehmen : …
,
(pp. 439-455)
.
2009
Persistent link: https://www.econbiz.de/10003833399
Saved in:
3
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
4
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
5
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
6
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
7
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
8
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
Saved in:
9
Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern
Terlutter, Ralf
;
Spielvogel, Julia
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 17-41
Persistent link: https://www.econbiz.de/10003988485
Saved in:
10
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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