Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Julia Spielvogel; Ralf Terlutter
| Year of publication: |
2011
|
|---|---|
| Authors: | Spielvogel, Julia ; Terlutter, Ralf |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 147-162
|
| Subject: | Werbepsychologie | Psychology of advertising | Kinder | Children | Körpergewicht | Body weight | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380024