Marketing is an art to attract and retain customers, but not to any but profitable customers. Unfortunately, organizations often understand that 20 to 40 percent of their customers are unprofitable. Also, many organizations report the fact that their most profitable customers are not the ones...

Ensuring effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. Differentiating customer service is achieved by adopting different standards according to the following criteria: availability of assortment...

The policy for logistic service appears to be part of the overall organizational policy for customer service, but it is particularly meant for logistic activities accomplishment according to customers' requirements. The present report studies the various levels of logistic service's influence on...

The policy for logistic service appears to be part of the overall organizational policy for customer service, but it is particularly meant for logistic activities accomplishment according to customers' requirements. The present report studies the various levels of logistic service's influence on...

The present publication reviews customer relationship management in several basic aspects: preserving the customers; improving the work with key customers and the customer relationship management systems (CRM) as base for organization's behaviour. An attempt for critical analysis of the current...

Ensuring effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. The development and implementation of standards requires the organization to accurately determine customer service types, the cost of...

Most organizations do not pay attention to the customer's profitability. It is also appropriate to improve this activity by first applying a model of customer profitability analysis. One of the basic principles of customer return analysis, which the provider must implement, is to disclose and...

The research discusses its linkage to the notion of control in contents and functional aspects as a function of management and as a form of social relation introducing the concepts of management control and social control substantiated by the main functions of management and presenting the...

The goal of the article is to research the information exchange speed’s influence on the effectiveness of the organization. It is necessary to model the entire work of the logistic system in order to study the influence of the information flow. This includes raw materials supply, product...