The present publication reviews customer relationship management in several basic aspects: preserving the customers; improving the work with key customers and the customer relationship management systems (CRM) as base for organization's behaviour. An attempt for critical analysis of the current...

Marketing is an art to attract and retain customers, but not to any but profitable customers. Unfortunately, organizations often understand that 20 to 40 percent of their customers are unprofitable. Also, many organizations report the fact that their most profitable customers are not the ones...

Ensuring effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. Differentiating customer service is achieved by adopting different standards according to the following criteria: availability of assortment...

Ensuring effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. The development and implementation of standards requires the organization to accurately determine customer service types, the cost of...

Most organizations do not pay attention to the customer's profitability. It is also appropriate to improve this activity by first applying a model of customer profitability analysis. One of the basic principles of customer return analysis, which the provider must implement, is to disclose and...

Ensuring an effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. Differentiation of the customer service is achieved by adopting different standards according to the following criteria: availability of...

Bulgarian Abstract: Статията изследва логистичното обслужване на клиентите като процес на предоставяне на услуги. Логистичните услуги, от своя страна са крайния...

The paper examines tourism sector development in the Republic of Bulgaria in the context of the country's strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution...

The paper examines tourism sector development in the Republic of Bulgaria in the context of the country's strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution...