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In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander; Koslow, Scott - In: Challenges in an age of dis-engagement, (pp. 155-167). 2017
Persistent link: https://www.econbiz.de/10011688973
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How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander; Koslow, Scott - In: Journal of advertising research 58 (2018) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10011875525
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Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander; Koslow, Scott; Parker, John - In: Journal of advertising research 59 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653