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Tevi, Alexander
Koslow, Scott
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Journal of advertising research
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Challenges in an age of dis-engagement
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ECONIS (ZBW)
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In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander
;
Koslow, Scott
- In:
Challenges in an age of dis-engagement
,
(pp. 155-167)
.
2017
Persistent link: https://www.econbiz.de/10011688973
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2
How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander
;
Koslow, Scott
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011875525
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3
Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander
;
Koslow, Scott
;
Parker, John
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
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4
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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