How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Year of publication: |
March 2018
|
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Authors: | Tevi, Alexander ; Koslow, Scott |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 1, p. 111-128
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Subject: | Werbung | Advertising | Marketingtheorie | Marketing theory |
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