wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and … behaviors of 681 high frequency (heavy-user) wine consumers in the US, based on a price segmentation of High, Moderate, and Low … Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption …

Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing …

line and geographical location. Further, for complex products such as wine, with specific consideration of higher price …

wine selection, Millennials are more apt to seek information from friend/family and shelf talkers than elders. Elders were … more willing to ask questions of store personnel and wine stewards. While brand is very important to both groups …, Millennials rely less on geographical cues such as region of origin to determine wine quality and pay more attention to medals won …

wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and … behaviors of 681 high frequency (heavy-user) wine consumers in the US, based on a price segmentation of High, Moderate, and Low … Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption …

Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing …

This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An … extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an … increased consumer preference over healthier foods and beverages, it is important to understand the health orientation of wine …

, before and two years after, conjunctive wine labeling was introduced in Sonoma County. The results show a higher awareness … demonstrates the potential benefit of associating sub-regional appellations with larger wine regions. …