Variety seeking by wine consumers in the southern states of the US
Year of publication: |
2015
|
---|---|
Authors: | Olsen, Janeen E. ; Atkin, Tom ; Thach, Liz ; Cuellar, Steve S. |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 4, p. 260-280
|
Subject: | Market segmentation | Segmentation | Customer loyalty | Consumer behaviour | Survey research | Discriminate analysis | Variety seeking | Konsumentenverhalten | Marktsegmentierung | Beziehungsmarketing | Relationship marketing | Wein | Wine | Marktforschung | Market research | Produktdifferenzierung | Product differentiation |
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