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What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie; Yoo, Boonghee; Thelen, Shawn; … - In: The journal of product & brand management 32 (2023) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
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The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs
Thelen, Shawn; Ford, John B.; Honeycutt, Earl Jr. - In: Journal of Business Research 59 (2006) 9, pp. 965-973
Persistent link: https://www.econbiz.de/10005466332
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Assessing Russian consumers' imported versus domestic product bias
Thelen, Shawn; Ford, John B.; Honeycutt, Earl D. - In: Thunderbird international business review 48 (2006) 5, pp. 687-704
Persistent link: https://www.econbiz.de/10007282253
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The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs
Thelen, Shawn; Ford, John B.; Honeycutt, Earl D. - In: Journal of business research : JBR 59 (2006) 9, pp. 965-973
Persistent link: https://www.econbiz.de/10007295795