The quest for consumers' attention : exploring ad tools, tactics, and devices
Year of publication: |
2022
|
---|---|
Authors: | Ford, John B. ; Campbell, Colin L. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 3, p. 197-198
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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