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~person:"Thirkell, Peter C."
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Thirkell, Peter C.
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The strategic value of CRM : a technology adoption perspective
Richard, James E.
;
Thirkell, Peter C.
;
Huff, Sidney Laurence
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 421-439
Persistent link: https://www.econbiz.de/10003621464
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