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~person:"Thompson, Craig J."
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Brand extension
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Consumer behaviour
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Cultural sociology
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Kultursoziologie
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Marketing theory
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Russell W. Belk
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Thompson, Craig J.
Sheth, Jagdish N.
51
Holbrook, Morris B.
16
Belk, Russell W.
13
Jacoby, Jacob
9
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Tadajewski, Mark
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Zaltman, Gerald
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Herrmann, Andreas
3
O'Shaughnessy, John
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Ozanne, Julie L.
3
Park, C. Whan
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Schmitt, Bernd
3
Valenzuela, Ana
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Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Batra, Rajeev
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Benet-Martínez, Verónica
2
Benlian, Alexander
2
Bhattacharya, C. B.
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Brown, Tom
2
Christensen, Glenn L.
2
Farr, Andy
2
Foxall, Gordon R.
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Garolera, Jordi
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Holt, Douglas B.
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The impact of theory on representations of the consumer and the marketing organisation
2
Legends in consumer behavior
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ECONIS (ZBW)
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Consumer culture theory (CCT) : twenty years of research
Arnould, Erich J.
;
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611237
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2
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
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3
Discipline and liberation in consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383774
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