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Factors propelling the adoption of m-learning among students in higher education
Yeap, Jasmine A. L.; Thurasamy Ramayah; Soto-Acosta, Pedro - In: Electronic markets : the international journal on … 26 (2016) 4, pp. 323-338
Persistent link: https://www.econbiz.de/10011666878
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Online learning usage and performance among students within public universities in Yemen
Aldholay, Adnan H.; Zaini Abdullah; Thurasamy Ramayah; … - In: International journal of services and standards 12 (2017/2018) 2, pp. 163-179
Persistent link: https://www.econbiz.de/10011877094
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SMEs performance : leveraging marketing process through e-business
Marimuthu, Malliga; Azizah Omar; Thurasamy Ramayah; … - In: International journal of e-business research : an … 8 (2012) 2, pp. 49-66
Persistent link: https://www.econbiz.de/10009566369
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Social media as a tool to help select tourism destinations : the case of Malaysia
Lim Yan Hua; Thurasamy Ramayah; Teoh, Ai Ping; Jun-Hwa, … - In: Information systems management 34 (2017) 3, pp. 265-279
Persistent link: https://www.econbiz.de/10011804303
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Shaping up the green entrepreneurial inclination among the university students
Thurasamy Ramayah; Taghizadeh, Seyedeh Khadijeh; Syed … - In: Asian Academy of Management journal 27 (2022) 2, pp. 59-81
green entrepreneurial inclination among university students in Malaysia. The main objective of this study is to determine … university students. Partial least squares method was adopted using the SmartPLS 3.0 software to analyse the data from 1 …
Persistent link: https://www.econbiz.de/10014285231
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Consumer lifestyles and online shopping continuance intention
Ahmad, Norzieiriani; Azizah Omar; Thurasamy Ramayah - In: Business strategy series 11 (2010) 4, pp. 227-243
Persistent link: https://www.econbiz.de/10003996967
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The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
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The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei; Ong, Chuan Huat; Thurasamy Ramayah - In: International marketing review 40 (2023) 5, pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
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What makes undergraduate students enroll into an elective course? : the case of Islamic accounting
Amin, Hanudin; Abdul Rahim Abdul Rahman; Thurasamy Ramayah - In: International journal of Islamic and Middle Eastern … 2 (2009) 4, pp. 289-304
Persistent link: https://www.econbiz.de/10003920234
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PAKSERV : measuring higher education service quality in a collectivist cultural context
Kashif, Muhammad; Thurasamy Ramayah; Syamsulang Sarifuddin - In: Total quality management & business excellence : an … 27 (2016) 3/4, pp. 265-278
Persistent link: https://www.econbiz.de/10011558175