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Till, Brian
Lala, Vishal
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Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Priluck, Randi
;
Till, Brian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 413-428
Persistent link: https://www.econbiz.de/10003980558
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